MEDIA MANAGEMENT

12 credits of Required Foundation Courses: MA 100 Media Aesthetics MA 119 Business of Media Arts or MUS 180 The Music Business MA 150 Writing for Visual Media or MA 152 Writing the Screenplay MA 187 Introduction to Film & Television Studies or MA 109 History of Broadcasting or MA 239 Survey of Computer Art or MA 164 Introduction to Photography Studies 15 credits of Recommended Electives from: JOU 109 Mass Media & Culture or JOU 120 Introduction to Mass Communications JOU 118 Media Management ACC 101 Principles of Accounting MAN 101 Principles of Management MAR 101 Principles of Marketing + any 9 credits of Media Arts Electives from a Media Arts production or theory based course. ----------------------------------- +6 credits of Required Ancillary: courses above 100 outside the Department. Recommend: BUS, JOU, LAW.

 

 

Media Arts 100 Media Aesthetics

This required foundation course introduces students to the fundamentals of media arts and visual literacy – light, color, composition, perspective, time, motion, sound – and discusses how they are applied in the various forms of contemporary media. In a workshop environment, using media objects as texts, students also explore narrative, art history, philosophy of media, spectatorship, theories of perception and their own creativity. Three credits.

Media Arts 104 Publishing
(Same as Journalism 104)
Offered on occasion

A general survey of book, magazine and specialty publishing that treats editorial and economic aspects of the profession. The course is structured in three or four modules, each taught by a professional. Three credits.

Media Arts 109 History of Broadcasting
(Same as Journalism 131)
Offered every Fall

An introduction to the history of radio and television. Topics include the changing relationship between politics and broadcasting, the mobilization of broadcasting resources during wars, the complex relationship between the broadcasting industry and the government, and the growth and nature of federal regulatory legislation. Three credits.

Media Arts 119 Business of Media Arts
Special Fee: $55.00
Prerequisite: Completion of 64 credits
Offered every semester

A required course which discusses the applications of business skills for the media artist. Topics include professional development, media management principles, art and commerce, writing the business plan, and grant writing.. Media professionals are invited as guest lecturers. Three credits.

Media Arts 126 Advertising I: Principles
For course description, see Journalism 126. Three credits.

Media Arts 127.1, 127.2 Arts Management
For course description, see Art 127.1, 127.2. Three credits per semester.

Media Arts 129 Broadcast Journalism I: Radio Journalism
For course description, see Journalism 129. Three credits.

Media Arts 130 Broadcast Journalism II: Television Journalism
For course description, see Journalism 130. Three credits.

Media Arts 140 Public Relations III: Sports Information and Public Relations
For course description, see Journalism 147. Three credits.

Media Arts 141 Computer-Assisted Reporting
For course description, see Journalism 138. Three credits.

Media Arts 142 The Arts in the Twentieth Century
For course description, see Art 107. Three credits.

Media Arts 150 Writing for Visual Media
Special Fee: $40.00
Prerequisites: MA 100 and three credits from English 61-64 or permission of instructor.
Offered every semester

In a writing lab environment, students follow a tailored program of writing suited to their professional orientation. Still-image students explore writing for artists - manifestos , criticism, and treatments. Moving-image students focus on story structure, script writing and concept development. Three credits.

Media Arts 151 Sports Reporting
For course description, see Journalism151. Three credits.

Media Arts 152 Screenplay
Special Fee: $40.00
Prerequisite: Media Arts 100 and three credits from English 61-64 or permission of the instructor
Offered on occasion

An intermediate course for the serious writer designed to develop screenwriting skills in a workshop environment. Emphasis on the writer’s creative process, evaluation techniques and constructive feedback. Working independently and in groups, students complete a full-length screenplay as their semester-long assignment. Three credits.

Media Arts 153.1 Public Relations I: Introduction
For course description, see Journalism 145. Three credits.

Media Arts 153.2 Public Relations II: Case Studies
For course description, see Journalism 146. Three credits.

Media Arts 157 Advertising II: Creative Aspects
For course description, see Journalism 157. Three credits.

Media Arts 164 Photography Studies
(Same as Art 108)
Prerequisite: Media Arts 100
Offered every semester

A survey of the development of photography from its origins to the present day with emphasis on the daguerreotype, tintype and other early techniques. The course also reviews the role of photojournalism from the Great Depression to the present. Discussions include the role of the color image and photography as an art medium. This is a Writing Intensive course, and is required for students following a concentration related to the still image. Three credits.

Media Arts 187 Film and Television Studies
Special Fee: $40.00
Prerequisite: Media Arts 100
Offered every semester

A survey of the history and development of world cinema and television. Through screenings and discussions, students study this twentieth-century art form as developed by various countries, individuals and movements. The development of cinema and television as an industry and a part of the larger economy; as a series of technical innovations; as a history of aesthetic forms; as a social, cultural and olitical force; and as a reflection of the ideas of its society is explored. This is a Writing Intensive course and is required for students following a concentration related to moving image. Three credits.

 Media Arts 195, 196 Honors Study

Honors Study is designed to give outstanding students an opportunity to do independent work in their major under the guidance of a member of the faculty. There are no regular class meetings. To be eligible, students must have upper junior or senior status, a cumulative quality-point ratio of 3.00 and a 3.25 ratio in their major subject, and the permission of the Director of the Department and the Dean. A total of six credits of Honors Study is the maximum allowed. Three credits per semester.

Media Arts 195, 196 Honors Study

Honors Study is designed to give outstanding students an opportunity to do independent work in their major under the guidance of a member of the faculty. There are no regular class meetings. To be eligible, students must have upper junior or senior status, a cumulative quality-point ratio of 3.00 and a 3.25 ratio in their major subject, and the permission of the Director of the Department and the Dean. A total of six credits of Honors Study is the maximum allowed. Three credits per semester.

Media Arts 197, 198 Independent Study
Prerequisites: Permission of student advisor, the Department Chair and the Dean

Courses designed to give students in their junior or senior year an opportunity to do independent work under the guidance of a member of the Media Arts faculty. There are no regular class meetings. Students may undertake either a production (video, screenplay, photography etc.) or a research paper. Three credits per course.

Media Arts 199 Media Arts Internship
Prerequisites: At least 64 credits and Permission of Faculty Advisor and Department Chair

During their senior year, Media Arts majors are strongly recommended to undertake one internship with a media organization. Consultation with Director of Professional Development and approval of the Department is required. Three credits. May be taken in subsequent semesters for credit.

Media Arts 200 Series
Offered every year - Subject matter determined by the expertise of a visiting artist-in-residence. Courses vary from semester to semester and may be repeated for credit. Three credits per course.

Media Arts 239 Survey of Computer Art
Prerequisites: For B.F.A. students: Art 101 and Art 102; for B.A. students: Media Arts 100
Offered on occasion

An advanced New Media theory class in Computer Art, this class will chronologically span the pioneering efforts of the first generation of computer artists to the latest in Internet and computer installations. Class sessions will include lectures, in-class presentations, and on-site gallery and museum exhibitions. Lively theoretical papers and discussions will be required. Three credits.