| GBA
510 Financial Accounting |
(Same as Accounting 501)
(Formerly GBA 501)
Offered every Semester
Study of basic accounting concepts and methods and their
significance to management and to the financial analyst.
Topics include an introduction to financial statement analysis,
the measurement of income and capital, accounting for fixed
assets, inventory costing and price-level changes, measuring
and accounting for corporate debt, corporate investment
in securities, and computer applications in accounting.
This course does not require previous training in accounting
Three credits.
| GBA
511 Corporate Financial Management |
Prerequisite: GBA 510
Offered every semester
A study of the methods by which firms and individuals
in a risky global environment, evaluate stocks, bonds
and investment projects, combine those elements
in optimal portfolios, and determine the best level of debt
versus equity. The basic tools are risk versus return, and
the evaluation of future cash flows. Three credits.
| GBA
512 Principles of Management and Leadership |
(Formerly GBA 503)
Offered every semester
An analysis of current management theory and practice that
includes a discussion of its historical foundations and
investigation of various approaches to the management discipline.
Primary emphasis on administrative functions of planning,
decision-making, organizing, staffing and controlling. Three
credits.
| GBA
513 Marketing Management |
(Formerly GBA 504)
Offered every semester
A Survey analysis of the operations of marketing
systems. The course emphasizes strategic planning, coordination,
and adaptation of marketing systems to opportunities in
profit and non-profit organizations. Focus is placed upon
the principal decision-making components of national and
international marketing including product development, promotion,
pricing and distribution. Three credits.
| GBA
514 Money, Banking and Capital Markets |
(Formerly Finance 701)
Offered every semester
An effort to understand and analyze the principal
forces that are shaping U.S. world money and capital markers.
Money creation, the demand for money, and the relation of
money to inflation and financial flows are each examined.
Interest rates are analyzed in the context of portfolio
choice, and their behavior is carefully examined. Emphasis
is also placed in the changing role of competitive financial
institutions and the effects of these changes on the flow
of funds and monetary policy Three credits.
GBA
515 Managerial Communications
|
(Same as PM 713)
Offered every semester
This course is concerned with improving the way people
within organizations communicate. It includes the interpretation
and application of organizational communication theory for
the working or aspiring manager. Topics include: personal
communication styles, media and tools for the manager/communicator,
organizational communications climate, one-to-one communications,
meetings and conferences, speaking before groups, written
managerial communications, planning and producing business
reports, advertising managerial communications. Three credits.
| GBA
516 Business Statistics |
Offered every semester
An Examination of the fundamental principles, concepts
and techniques involved in application of probability and
statistics to business research and managerial decisions.
The range of applications covers various functional areas
such as Finance, Marketing, Accounting, Management, Economics
and Production. Topics covered include descriptive statistics,
probability concepts and techniques applicable in risk assessment
and decision theory, statistical inference (estimation and
hypothesis testing). Three credits.
|
GBA
517 Fundamentals of Management Information Systems
|
(same as PM 703)
Offered every semester
A survey analysis of the role of information systems in
business strategy. Information systems are shown to be facilitators
of market penetration, competitive advantage and organizational
change. The material is presented within an integrated framework,
portraying information systems as being composed of organization,
management and technology elements. Topics include: organizational
and technical foundations of information systems; applications
of information systems in all levels of decision making,
including operational, tactical and strategic decision making;
management of information as an organizational resource
and various information architectures; emerging new information
systems technologies; various approaches to building information
systems and issues related to management of information
systems. Three credits.
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